กรอกโค้ด "ITIM300" รับส่วนลดค่าคอร์ส 300 บาท

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กรอกโค้ด "ITIM300" รับส่วนลดค่าคอร์ส 300 บาท

สมัครเลย
/
ลงทะเบียน

SCHOOniverse
หลักสูตรทั้งหมด

คอร์สสร้างความรู้ใหม่ด้านการโรงแรมและการท่องเที่ยว สำหรับนักเรียนที่มีความใฝ่ฝันอยากประกอบอาชีพในสายงานโรงแรมและการท่องเที่ยว หรือผู้ที่ต้องการเปลี่ยนสายการทำงาน พร้อมโอกาสการทำงานในต่างประเทศ ทั้งยังสามารถต่อยอดการเรียนรู้สู่การศึกษาระดับปริญญาตรีได้ในอนาคต

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Schooniverse
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Session 1 : บทนำสู่การบริหารจัดการโรงแรม (Introduction To Hotel Management)
This course provides an in-depth exploration of hotel management and the broader hospitality industry, equipping participants with the essential knowledge and skills required to succeed in the dynamic field. Through interactive sessions and practical exercises, participants will learn about the core functions of hotel management, strategic planning, entrepreneurship, risk management, and current industry trends. .
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INTRODUCTION TO HOTEL MANAGEMENT Session 1 – Online Quiz

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Session 2 : หน้าที่หลักของการบริหารจัดการโรงแรม (Core Functions of Hotel Management)
The core functions of hotel management include managing the front office, overseeing housekeeping and cleanliness, managing food and beverage services, and handling financial and human resources management. Marketing management is also important for attracting customers and increasing revenue. Efficient management is essential for delivering quality service and achieving success in the hotel industry. .
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Core Functions of Hotel Management Session 2 – Online Quiz

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Session 3 : หน้าที่ของการบริหารจัดการ (Management Functions)
The concept of the four core management functions—planning, organizing, leading, and controlling—can be traced back to the early 20th century. These functions were popularized by Henri Fayol, a French mining Engineer and Management Theorist. .
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Management Functions Session 3 – Online Quiz

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Session 4 : การจัดการทรัพยากรมนุษย์ (Human Resource Management)
Human Resource Management (HRM) encompasses the strategic approach to managing an organization'smost valuable asset—its employees. HRM is responsible for recruiting, hiring, training, and developingemployees, as well as managing employee relations, performance, and benefits. In the hospitality industry, effective HRM is crucial for maintaining high service standards, enhancingemployee satisfaction, and promoting a positive organizational culture that ultimately translates toimproved guest experiences. .
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Human Resources Management Session 4 – Online Quiz

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Session 5 : การจัดการการเงินในอุตสาหกรรมการบริการ (Financial Management in Hospitality)
In the hospitality industry, understanding financial performance metrics is crucial for effective management and decision-making. Financial statements provide a comprehensive view of a hotel's financial health, while performance metrics help assess operational efficiency and profitability. .
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Financial Management Session 5 – Online Quiz

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Session 6 : กลยุทธ์การตลาดในอุตสาหกรรมการบริการ (Marketing Strategies in Hospitality)
Marketing refers to the activities a company undertakes to promote the buying or selling of its products or services. Marketing includes advertising and allows businesses to sell products and services to consumers, other businesses, and organizations. .
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Marketing Strategies in Hospitality Session 6 – Online Quiz

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Session 7 : ความเป็นเลิศในการบริการลูกค้า (Customer Service Excellence)
Most of us expect a certain level of basic customer service, where we receive assistance with a product or service, but excellence in customer service is much more. Excellence in customer service is about curating the best customer experience before, during, and after their purchase. It’s about providing a seamless, personalized experience, where a customer feels heard, personally taken care of, and that their expectations have been surpassed. Customer service is a critical component of the hospitality industry, directly influencing guest satisfaction and loyalty. .
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Customer Service Excellence Session 7 – Online Quiz

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Session 8 : การเป็นผู้ประกอบการในอุตสาหกรรมการบริการ (Entrepreneurship in Hospitality)
At its most basic level, entrepreneurship refers to an individual or a small group of partners who strike out on an original path to create a new business. An aspiring entrepreneur actively seeks a particular business venture, and it is the entrepreneur who assumes the greatest amount of risk associated with the project. .
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Session 9 : รูปแบบธุรกิจในอุตสาหกรรมการบริการ (Business Models in Hospitality)
Understanding the various business models in the hospitality industry is crucial for aspiring professionalsand entrepreneurs. Each model has its unique characteristics, advantages, and challenges, influencinghow businesses operate, attract customers, and generate revenue. This chapter explores the mostcommon business models in hospitality, providing insights into their framework and application. .
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Business Models in Hospitality Industry Session 9 – Online Quiz

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Session 10 : การวางแผนกลยุทธ์ในอุตสาหกรรมการบริการ (Strategic Planning in Hospitality)
Strategic planning is a systematic process that helps organizations define their direction and make informed decisions about resource allocation and actions to achieve long-term goals. In the context of hotel management, strategic planning involves assessing both internal capabilities and external market conditions to formulate strategies that enhance competitiveness and ensure sustainable success. .
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Strategic Planning Session 10 – Online Quiz

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Session 11 : แผนธุรกิจ (Business Model Canvas)
The Business Model Canvas is a strategic management tool that provides a visual framework for developing and refining a business model. It helps entrepreneurs and managers clearly outline the various components that contribute to the success of a business, allowing for a comprehensive understanding of how different elements interact. This chapter will explain each of the nine key components of the Business Model Canvas, specifically within the hospitality industry context. .
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Chapter 1 : แผนธุรกิจ (Business Model Canvas)
Business Model Canvas Session 11 – Online Quiz

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Session 12 : การวิเคราะห์ SWOT (SWOT Analysis)
SWOT Analysis framework originated in the 1960s as part of the strategic planning process developed by Albert Humphrey at the Stanford Research Institute. The intent was to create a simple and effective method for organizations to evaluate their strategic position. Over time, SWOT analysis has gained popularity across various industries, including hospitality, due to its versatility and straightforward approach. .
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Chapter 1: การวิเคราะห์ SWOT (SWOT Analysis)
SWOT Analysis Session 12 – Online Quiz