อบรมพนักงานโรงแรม เดือนละ 100 บาท / คน

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อบรมพนักงานโรงแรม เดือนละ 100 บาท / คน

แอดไลน์ @itimplus
/
ลงทะเบียน

Principles of Hotel Management and Entrepreneurship (Group 71 July-D)

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This course is designed specifically for ITIM students to introduce them to the fundamentals of entrepreneurship. It includes examples from various hotel chains to help learners better visualize and understand key concepts.

Course Duration: 21 hours

Number of Sessions: 21

Session 1: Introduction To Hotel Management
Session 2 : Core Functions of Hotel Management
Session 3 : Management Functions
Session 4 : Human Resource Management
Session 5 : Financial Management in Hospitality
Session 6 : Marketing Strategies in Hospitality
Session 7 : Customer Service Excellence
Session 8 : Entrepreneurship in Hospitality
Session 9 : Business Models in Hospitality
Session 10 : Strategic Planning in Hospitality
Session 11 : Business Model Canvas
Session 12 : SWOT Analysis
Session 13 : Market Research in Hospitality
Session 14 : Developing Business Plan (Part 1)
Session 15 : Developing Business Plan (Part 2)
Session 16 : Risk Management in Hospitality
Session 17 : Risk Management Strategies
Session 18 : Crisis Management in Hospitality     
Session 19 : Sustainability in Hotel Management      
Session 20 : Technology in Hospitality     
Session 21 : Ethics and Social Responsibility

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Session 11 : แผนธุรกิจ (Business Model Canvas)
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ITIM Instructor
Session 2 : หน้าที่หลักของการบริหารจัดการโรงแรม (Core Functions of Hotel Management)
The core functions of hotel management include managing the front office, overseeing housekeeping and cleanliness, managing food and beverage services, and handling financial and human resources management. Marketing management is also important for attracting customers and increasing revenue. Efficient management is essential for delivering quality service and achieving success in the hotel industry.
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ITIM Instructor
Session 3 : หน้าที่ของการบริหารจัดการ (Management Functions)
The concept of the four core management functions—planning, organizing, leading, and controlling—can be traced back to the early 20th century. These functions were popularized by Henri Fayol, a French mining Engineer and Management Theorist.
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ITIM Instructor
Session 4 : การจัดการทรัพยากรมนุษย์ (Human Resource Management)
Human Resource Management (HRM) encompasses the strategic approach to managing an organization'smost valuable asset—its employees. HRM is responsible for recruiting, hiring, training, and developingemployees, as well as managing employee relations, performance, and benefits. In the hospitality industry, effective HRM is crucial for maintaining high service standards, enhancingemployee satisfaction, and promoting a positive organizational culture that ultimately translates toimproved guest experiences.
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ITIM Instructor
Session 5 : การจัดการการเงินในอุตสาหกรรมการบริการ (Financial Management in Hospitality)
In the hospitality industry, understanding financial performance metrics is crucial for effective management and decision-making. Financial statements provide a comprehensive view of a hotel's financial health, while performance metrics help assess operational efficiency and profitability.
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ITIM Instructor
Session 6 : กลยุทธ์การตลาดในอุตสาหกรรมการบริการ (Marketing Strategies in Hospitality)
Marketing refers to the activities a company undertakes to promote the buying or selling of its products or services. Marketing includes advertising and allows businesses to sell products and services to consumers, other businesses, and organizations.
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ITIM Instructor
Session 7 : ความเป็นเลิศในการบริการลูกค้า (Customer Service Excellence)
Most of us expect a certain level of basic customer service, where we receive assistance with a product or service, but excellence in customer service is much more. Excellence in customer service is about curating the best customer experience before, during, and after their purchase. It’s about providing a seamless, personalized experience, where a customer feels heard, personally taken care of, and that their expectations have been surpassed. Customer service is a critical component of the hospitality industry, directly influencing guest satisfaction and loyalty.
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ITIM Instructor
Session 8 : การเป็นผู้ประกอบการในอุตสาหกรรมการบริการ (Entrepreneurship in Hospitality)
At its most basic level, entrepreneurship refers to an individual or a small group of partners who strike out on an original path to create a new business. An aspiring entrepreneur actively seeks a particular business venture, and it is the entrepreneur who assumes the greatest amount of risk associated with the project.
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ITIM Instructor
Session 9 : รูปแบบธุรกิจในอุตสาหกรรมการบริการ (Business Models in Hospitality)
Understanding the various business models in the hospitality industry is crucial for aspiring professionalsand entrepreneurs. Each model has its unique characteristics, advantages, and challenges, influencinghow businesses operate, attract customers, and generate revenue. This chapter explores the mostcommon business models in hospitality, providing insights into their framework and application.
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ITIM Instructor
Session 10 : การวางแผนกลยุทธ์ในอุตสาหกรรมการบริการ (Strategic Planning in Hospitality)
Strategic planning is a systematic process that helps organizations define their direction and make informed decisions about resource allocation and actions to achieve long-term goals. In the context of hotel management, strategic planning involves assessing both internal capabilities and external market conditions to formulate strategies that enhance competitiveness and ensure sustainable success.
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ITIM Instructor
Session 11 : แผนธุรกิจ (Business Model Canvas)
The Business Model Canvas is a strategic management tool that provides a visual framework for developing and refining a business model. It helps entrepreneurs and managers clearly outline the various components that contribute to the success of a business, allowing for a comprehensive understanding of how different elements interact. This chapter will explain each of the nine key components of the Business Model Canvas, specifically within the hospitality industry context.
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ITIM Instructor
Session 12 : การวิเคราะห์ SWOT (SWOT Analysis)
SWOT Analysis framework originated in the 1960s as part of the strategic planning process developed by Albert Humphrey at the Stanford Research Institute. The intent was to create a simple and effective method for organizations to evaluate their strategic position. Over time, SWOT analysis has gained popularity across various industries, including hospitality, due to its versatility and straightforward approach.
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ITIM Instructor
Session 13 : การวิจัยการตลาดในอุตสาหกรรมการบริการ (Market Research in Hospitality)
Market research is an essential process for hospitality businesses, as it provides valuable insights into customer preferences, market trends, and competitive dynamics. Conducting effective market research enables hotel managers and entrepreneurs to make informed decisions that enhance guest experiences and drive business success. This section outlines the key steps and methodologies for conducting market research specifically tailored for the hospitality industry.
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ITIM Instructor
Session 14 : การพัฒนาแผนธุรกิจ ตอนที่ 1 (Developing Business Plan – Part 1)
A business plan serves as a roadmap for a business, detailing how it will operate, generate revenue, and achieve its objectives. It typically includes an analysis of the market, a description of the services offered, a marketing strategy, and financial projections. A comprehensive business plan not only aids in strategic planning but is also crucial for attracting investors and securing loans.
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ITIM Instructor
Session 15 : การพัฒนาแผนธุรกิจ ตอนที่ 2 (Developing Business Plan – Part 2)
The executive summary provides a concise overview of the business plan, highlighting the key points and objectives. It serves as the first impression for potential investors and should encapsulate the essence of the business.
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ITIM Instructor
Session 16 : การจัดการความเสี่ยงในอุตสาหกรรมการบริการ (Risk Management in Hospitality)
Risk management is a systematic process that involves identifying, assessing, and prioritizing risks followed by coordinated efforts to minimize, monitor, and control the probability or impact of unfortunate events. In the hospitality industry, effective risk management is crucial for safeguarding assets, ensuring guest safety, and maintaining the business's reputation and financial health.
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ITIM Instructor
Session 17 : กลยุทธ์การจัดการความเสี่ยง (Risk Management Strategies)
Developing effective risk management strategies is essential for hospitality businesses to navigate the various risks they face. These strategies help mitigate potential threats, protect assets, and ensure the safety and satisfaction of guests. This chapter outlines the key steps and considerations involved in formulating risk management strategies tailored to the hospitality industry.
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ITIM Instructor
Session 18 : การจัดการวิกฤตในอุตสาหกรรมการบริการ (Crisis Management in Hospitality)
Crisis management refers to the strategies and processes that organizations implement to prepare for, respond to, and recover from unexpected and disruptive events. In the hospitality industry, effective crisis management is vital, as it not only protects the safety and well-being of guests and staff but also preserves the organization's reputation and financial stability.For instance, during the COVID-19 pandemic, many hotels and restaurants faced unprecedented challenges. Properties had to quickly adapt to new health regulations, implement enhanced cleaning protocols, and communicate transparently with guests about safety measures. Organizations that had robust crisis management plans in place were able to navigate these challenges more effectively, maintaining guest trust and operational continuity.
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ITIM Instructor
Session 19 : ความยั่งยืนในการจัดการโรงแรม (Sustainability in Hotel Management)
Sustainability encompasses the ability to meet present needs without compromising the ability of future generations to meet their own needs. This concept is often broken down into three pillars: environmental, social, and economic sustainability, frequently referred to as the "triple bottom line.
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ITIM Instructor
Session 20 : เทคโนโลยีในอุตสาหกรรมการบริการ (Technology in Hospitality)
Technology has transformed the hospitality industry, providing tools that enhance operational efficiency, improve guest experiences, and streamline processes. Understanding the impact of technology on hospitality operations is crucial for professionals aiming to stay competitive in a rapidly evolving market.
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ITIM Instructor
Session 21 : จริยธรรมและความรับผิดชอบต่อสังคม (Ethics and Social Responsibility)
Ethics refers to the principles and standards that guide behavior in terms of what is considered right or wrong. In the context of the hospitality industry, ethics encompasses the moral obligations of businesses to treat customers, employees, and the community fairly and with respect. Ethical behavior in hospitality includes transparency, honesty, and integrity in all operations, ensuring that decisions made reflect the values of the organization and meet the expectations of stakeholders.
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